Independent creative studio Discuss your next project ↗
Hey MischiefStart a project ↗
Independent creative studio

Bending the rules
to make something
creative.

One sharp idea, made to travel from the first glance on a shelf to the last scroll on a screen.

ClearCreative decisions
ConnectedAcross disciplines
4 stepsFrom brief to handoff
Illustrative creative collaborator
A product story, connected.

The brief connects product, audience and creative direction.

BRIEFIDEA
LAUNCH ↗
HOME / WORKING PROCESS
HOW THE WORK MOVES
  1. 01Understand the product
  2. 02Shape the visual story
  3. 03Prepare the launch
FMCGSAASFINANCEAPPSWEBSITESMARKETING
A clear creative process

See the thinking.
Follow the next step.

We start with your product and the people it needs to reach. Each stage has a clear decision, a review point and something useful to move forward.

Select a stage or play the sequence. The panels explain the workflow and the experience we aim to create.

Find the process for your project ↗
Laptop frame
From brief to launch01 / 04
Alex / Project leadLIVE WORKSPACE
BRIEFProduct & audience
DIRECTIONMessage & approach
REVIEWDecide together
HANDOFFReady to launch
PROJECT / 01A useful next step.Clear decision · Shared direction✓
✓ Files organised. Ready for the team.

Understand the brief

Bring the product, audience and business goal into one focused conversation.

What moves forwardA focused brief
Intended customer experienceThis is relevant to me.
Nine disciplines. Nine different journeys.

A different craft.
A clear way forward.

Watch a brand take shape, a pack find its hierarchy or an app guide the next tap. Each working concept shows the decisions behind the experience.

Brand thinking01 / 03
Brand designer / NoorWORKING CONCEPT
THE BRAND TRUTHQuiet by nature.Botanical · Considered · Warm
Aa VERA
ElevenLabs generated brand thinking concept
A recognisable language
Sage / Primary
Find the characterConnect type & colourBuild a consistent system

Find the point of view

Understand the product difference and the people it needs to matter to.

What moves forwardPositioning and priorities
Intended customer experienceThis brand understands me.

Explore brand thinking ↗

Packaging design01 / 03
Packaging designer / IshanWORKING CONCEPT
ElevenLabs generated packaging design concept
01 / Product02 / Flavour03 / Details
← READ AT SHELF SIZE →
What lands first?Help the range make senseCheck the small details

Clarify the front of pack

Decide what the customer should understand at first glance.

What moves forwardProduct and benefit hierarchy
Intended customer experienceI can tell what this is.

Explore packaging design ↗

Campaign development01 / 03
Art director / LeahWORKING CONCEPT
ElevenLabs generated campaign development concept
ElevenLabs generated campaign development conceptSOCIAL / 4:5
ElevenLabs generated campaign development conceptDISPLAY / 16:9
ElevenLabs generated campaign development conceptOUTDOOR / 2:3
One message.
Built to travel.
One focused propositionCompose the lead ideaAdapt for the channel

Choose one message

Turn the product story into a focused communication idea.

What moves forwardOne clear proposition
Intended customer experienceThis catches my interest.

Explore campaign development ↗

Social content01 / 03
Content designer / ArloWORKING CONCEPT
Plan the conversationBuild a readable sequencePrepare the next action

Plan the conversation

Agree the audience, content themes and the job of each post.

What moves forwardA purposeful content plan
Intended customer experienceThis is useful to me.

Explore social content ↗

Website experience01 / 03
Web designer / RuthWORKING CONCEPT
MacBook presentation frame
LESS NOISE. MORE FLOW.Make room
for better work.
A clear place for your next good idea.Explore the workspace ↗
ElevenLabs generated website experience concept
Everything in its place.Plan your dayKeep work connectedMove things forward
Your next good move.Start your workspace ↗
Structure→Interface→Next action
Map the visitor journeyBuild the responsive pageReview the path to action

Map the useful journey

Decide what visitors need to understand and where they should go next.

What moves forwardA clear page structure
Intended customer experienceI can find what I need.

Explore website experience ↗

App development01 / 03
Product designer / ZoyaWORKING CONCEPT
Realistic 3D iPhone Pro frame
KORA / EVERYDAY$12,480.00Available balance
↗Send+Add▥Cards

Your next step,
made clear.

REVIEW TRANSFERPN

Priya Nair

$240.00Everyday account · InstantlyConfirm transfer →
✓Sent with clarity.

$240.00 to Priya

Clear feedback at the right moment.
TapReviewConfirm
Make the starting point clearReview before committingConfirm what happened

Map the task

Break the core customer task into a clear sequence of screens.

What moves forwardA focused user flow
Intended customer experienceI know where to start.

Explore app development ↗

Ecommerce experience01 / 03
Commerce designer / TheoWORKING CONCEPT
ElevenLabs generated ecommerce experience conceptFORMA / DAILY OBJECTSFind your everyday piece.
SandClayStone
Add to basket +
YOUR BASKETOne considered choice.Arc vase / SandDelivery details, made clearContinue to checkout →
✓ Ready for the next step
Make discovery usefulGive the decision contextConnect the checkout

Organise discovery

Make products, categories and key information easy to understand.

What moves forwardA useful catalogue structure
Intended customer experienceI can find the right product.

Explore ecommerce experience ↗

Motion and production01 / 03
Film editor / JuneWORKING CONCEPT
ElevenLabs generated motion and production concept00:00:04 / CONCEPT CUTA slower start.
A stronger story.
01 / HOOK
02 / PRODUCT
03 / REMEMBER
▂▅▃▇▄▂▆▄▂▅▃▆▂▃▆▅▂▅▃▇▂▄▆▃
Find the opening momentBuild the rhythm of the cutRefine the closing frame

Find the story

Agree the hook, product message and the purpose of the film.

What moves forwardA focused storyboard
Intended customer experienceI am interested in the story.

Explore motion and production ↗

Presentation design01 / 03
Presentation designer / EvanWORKING CONCEPT
01 / QUESTION02 / EVIDENCE03 / NEXT STEP
Realistic 3D iPad Pro frame
01 / THE QUESTIONOne point.
Clearly made.
Make the evidence easy to follow.
ElevenLabs generated presentation design concept
Give the story a directionBuild the evidenceMake the next step usable

Build the argument

Start with the audience question and the decision the presentation supports.

What moves forwardA clear story outline
Intended customer experienceI understand the point.

Explore presentation design ↗

A place to ask better questions

Make a decision.
Then look closer.

Explore creative testing separately: review the message, question the hierarchy and consider how people might experience it.

Explore Testing ↗
THE CREATIVE TOOLKIT

Different tools.
One connected process.

From the first idea to the final interaction. Design, image-making, motion and AI-assisted exploration come together around your project.

Explore how we work ↗
Tools support the craft. People shape the decisions.
Hey Mischief
FigmaPlan & prototype

Map the journey, explore the interface and make the next interaction clear.

Illustrative senior creative collaborator
An independent creative practice

A clear brief,
agreed together.

Thoughtful creative starts with product context. We agree the scope, explore the direction and prepare the work for your team.

About Hey Mischief ↗
Insights

Thoughts behind
the creative work.

Product stories, packaging systems and the decisions that make a launch easier to understand.

Good to know.

How will we review the work together?

We agree the brief, share the direction and review the scoped formats at clear milestones. Each step has a decision and a practical next action.

Can you support ongoing creative work?

Yes. A creative desk provides reserved capacity through an agreed monthly scope. Explore the pricing page for current starting packages.

How do timelines and revisions work?

We confirm the scope, milestones and feedback rounds in writing before the project begins.

What do you need to start a pilot?

Your product, audience, required deliverables and preferred timeline. We will agree a practical starting scope together.

Let's make
something good.

Start a project ↗

Explore starting prices ↗